Privacy policy

Last updated: June 26, 2026

My Store operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a carefully curated shopping experience (hereinafter – Services). My Store operates using Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase, or otherwise interact with the Services or contact us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Data We Collect or Process

When we use the term "personal data," we mean information that identifies you or another person, or can be reasonably linked to you or another person. Personal data does not include anonymously collected information or information that has been de-identified so that your identity cannot be determined. Depending on how you use the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data:

  • Contact Information: Including your first name, last name, address, billing address, shipping address, phone number, and email address.
  • Financial Information: Including credit card, debit card, and financial account numbers, payment card details, transaction information, payment method, payment confirmation, and other payment details.
  • Account Information: Including your username, password, security questions, preferences, and settings.
  • Transaction Information: Including items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
  • Communication with Us: Including information you provide when communicating with us, such as sending an inquiry to the customer support team.
  • Device Information: Including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage Information: Including information about your interaction with the Services, such as how and when you interact with or browse the Services.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from you: Including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal data.
  • Automatically through the Services: Including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers: Including when we engage such providers to enable certain technologies and they collect or process your personal data on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

  • Providing, personalizing, and improving services: To fulfill our contract with you, process payments and orders, remember your preferences, send account-related notifications, facilitate returns/exchanges, and provide personalized shopping experiences (e.g., product recommendations).
  • Marketing and advertising: To send marketing, promotional, and advertising communications via email, text message, or mail, and to display online advertisements for products or services on our Services or other websites.
  • Security and fraud prevention: To authenticate your account, ensure secure payment, detect/investigate potentially fraudulent or malicious activity, and protect the security of our services.
  • Communication with you: To provide customer support, respond to your inquiries, and maintain business relationships.
  • Legal reasons: To comply with applicable laws, respond to legal processes (e.g., law enforcement requests), or investigate potential violations of our terms or policies.

How We Disclose Your Personal Data

We may disclose your personal data to third parties for legitimate purposes, including:

  • With Shopify, service providers, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, shipping).
  • With business and marketing partners to provide you with marketing services and advertising.
  • When you direct, request, or otherwise consent to the disclosure of certain information to third parties.
  • With our affiliates or within our corporate group.
  • In the event of business transactions (e.g., mergers or bankruptcy) or to comply with legal obligations (e.g., subpoenas, search warrants).

Relationship with Shopify

Services are provided on the Shopify platform, which collects and processes personal data about your access to and use of the Services. Information you provide is shared with Shopify and third parties that may be located in countries other than your place of residence. Shopify may also use data from your interactions with our store and other merchants to improve its features. For more information on how Shopify uses your data, please refer to the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may provide links to third-party websites. We do not guarantee or take responsibility for the privacy or security of such websites. You should review their privacy policies and terms before providing them with information.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect any personal data about children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact information provided below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as these terms are defined under applicable laws) the personal data of individuals under the age of 16.

Security and Retention of Your Data

Please note that there are no perfect or impenetrable security measures, and therefore we cannot guarantee "perfect security." Furthermore, any information you send to us may become insecure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

The retention period for your personal data depends on various factors, such as whether we need the information to manage your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on your place of residence, you may have some or all of the following rights regarding your personal data. However, these rights are not absolute and may only apply in certain circumstances; in some cases, we may deny your request if permitted by law.

  • Right to Access/Know: You may have the right to request access to the personal data we hold about you.
  • Right to Delete: You may have the right to request that we delete the personal data we hold about you.
  • Right to Correct: You may have the right to request that we correct inaccuracies in the personal data we hold about you.
  • Right to Data Portability: In certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal data we hold and request that we transfer it to a third party.
  • Managing Communication Preferences: We may send you promotional emails, and you can opt out at any time using the unsubscribe option provided in our emails. If you opt out, we may still send you non-promotional emails, such as those regarding your account or completed orders.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those listed above:

  • Right to Object and Restrict Processing: You may have the right to request that we stop or restrict the processing of your personal data for certain purposes.
  • Right to Withdraw Consent: Where we process your personal data based on your consent, you have the right to withdraw that consent. If you withdraw your consent, it will not affect the lawfulness of any processing performed based on your consent prior to its withdrawal.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact information provided below. To learn more about how Shopify uses your personal data and all your rights, including those related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. Before fulfilling your requests, we may need to verify your identity as permitted or required by applicable law. Under applicable law, you may designate an authorized agent to submit requests on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact information provided below. Depending on your place of residence, you may have the right to appeal our decision by contacting us using the contact information below or by filing a complaint with your local data protection authority. If you are in the EEA, you can find a list of responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal data outside of your country of residence.

If we transfer your personal data from the European Economic Area or the United Kingdom, we will follow recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any other equivalent agreements entered into by the relevant UK competent authority, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this site, update the "Last updated" date, and provide notice as required by applicable law.

Contact Information

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at rusteikaernis@gmail.com. In accordance with applicable data protection laws, we are the controller of your personal data.